UX/UI Designer
UX Researcher
Figma
Airtable
3 weeks
Dec 2020
Create workouts in flexible circuit formats with exercises I want to include.
Post and sell the workout content so that I can share what I love and monetize on what I create.
Find the type of workout I enjoy and have access to fresh content so I never get bored with my workout routine.
Follow the workout in an interactive way, on my digital devices, at any time that works for me.
Given the 3 week project timeline constraint, I had to cut down and clearly define the scope. For this project, I focused on the Create Workout flow only.
I designed a responsive web app for those who like to create workouts for themselves to follow later - since sharing was out of scope. Also, I deprioritized designing Follow Workout because there are so many workout apps already out there that nail this experience. I wanted to solve the more interesting problem, where solutions didn’t exist yet.
Later, I would build upon what I created here to move towards the bigger product vision.
I interviewed 7 participants, composed of those who created their own workouts, those who followed others' workouts, and those who did both. I learned what differentiates creators from followers, and how creators think about their workouts.
"I know me best"
"[Planning] makes it feel real...I start getting pumped"
"Once you have a goal, it's inevitable to learn about it"
“I like to turn my brain off”
“I’m already spending the time to workout”
“They’re complicated”
In addition to providing the ability to create flexible circuit structures, it was important to allow users to input new exercises so that they can incorporate those exercises into the circuits they build.
All workout creator participants generally followed the above steps to incorporate new exercises into their workouts.
Although the fitness app market is crowded, it was clear that there was a gap for building customized workouts for circuit structure, which is commonly used in HIIT (high intensity interval training) workouts.
The apps that currently exist in this space are only simple timers. It only counts down for you, and you cannot specify what exercise you should be doing at that moment.
(without having to memorize the workout sequence or switch between multiple apps to lead the workout).
Users are not beginners -
Given my target users who like to create their own workouts, I assumed that they are not beginners to working out, and thus are familiar with various circuit formats and terminology.
Desktop first -
User interviews uncovered that users like to carve out time to sit down and plan their workouts in detail, often in a notebook. Given this and the fact that users prefer the larger desktop screen for more complex user flows, I assumed that most users will be using the create workout flow on their desktop, and designed for the flow in desktop first.
I ran 2 rounds of usability tests across 6 total participants to test the usability of both the add movement and create workout flows.
3/3 participants were able to successfully create a new workout with a ladder circuit.
I identified the top priority changes and iterated on the designs.
User interviews and group critique with other designers revealed that the create workout view can be overwhelming. I applied Hick's Law to simplify this complex view, which many fields and choices.
Categorizing choices - group items together to narrow down huge volumes of info.
Obscuring complexity - present part of the process at any one time on screen.
Next, I would focus on the Follow Workout flow since this completes the user journey from Create Workout. Then, I would continue to design Share Workout and Find Workout to build out the overall product.
I would also work on some of the deprioritized items for Create Work to improve the experience. For example, I want to add the ability to save circuits, so that users can pick and choose combinations of circuits to compose slightly different workouts.